Express UX

Services

Different problems need different kinds of help.

Express UX can solve a focused problem or work end-to-end—from understanding what's happening through design, implementation, and iteration.

Let's TalkSee My Work
01

UX Strategy & Research

Understand what matters before deciding what to do.

Research and evidence to understand users, identify problems, and set clearer priorities.

You might need this if

  • You're making decisions based on assumptions
  • Users aren't behaving as expected
  • You need evidence before investing further

How I can help

  • Customer/user research
  • Product & UX evaluation
  • Usability testing
  • Analytics-informed discovery

Outcome

Clearer priorities grounded in evidence.

02

Product & Experience Design

Turn direction into a product people can actually use.

End-to-end UX design that turns what we learn into real product experiences.

You might need this if

  • You know what needs to improve but need it designed
  • A product or workflow needs a redesign
  • Research needs to become a real experience

How I can help

  • User flows & interaction design
  • UI & visual design
  • Figma & prototyping
  • Usability validation

Outcome

A validated experience ready to move forward.

03

IA & Complex Workflows

Make complicated products easier to navigate and use.

Simplify the structure, workflows, and information people have to move through.

You might need this if

  • Features or content have accumulated
  • Users can't find what they need
  • Important workflows take too many steps

How I can help

  • Information architecture
  • Navigation & discoverability
  • Workflow simplification
  • Content/dashboard consolidation

Outcome

A clearer product built around how people actually work.

04

AI Experience, Trust & Human Control

Make AI understandable, trustworthy, and controllable.

Evaluate the human experience of AI-enabled products and agents.

You might need this if

  • AI recommends, decides, automates, or acts
  • Users may over-trust or misunderstand it
  • You need appropriate human control

How I can help

  • Trust & comprehension
  • Authority & permissions
  • Oversight & intervention
  • Error recovery & correction

Outcome

AI people can use with appropriate understanding and control.

Evaluated through emerging human-centered AI principles and research with actual users.

How the work moves

From problem to product.

  1. 01Understand & Prioritize
  2. 02Design & Validate
  3. 03Implement
  4. 04Measure & Evolve

Not every engagement uses every step. The approach depends on the problem, with Express UX involved from discovery through implementation and iteration as needed.

Beyond digital

Physical products & invention.

Express UX can help define the problem, understand users, evaluate concepts, improve the product experience, and validate ideas before larger investment.

  1. Discover

    Understand the problem, user, and opportunity.

  2. Develop & Evaluate

    Explore concepts and determine what should move forward.

  3. Validate

    Test with users before committing further.

When needed, Express UX can bring in trusted product-development specialists for industrial design, engineering, prototyping, tooling, and manufacturing.

How we can work together

Principal-led. Scalable when needed.

Shayna leads Express UX engagements directly. When the work needs additional capacity or specialized expertise, experienced UX, product, research, or design specialists can be added around the problem.

  • Direct

    Work directly with Shayna on a focused project or problem.

  • Embedded

    Fractional or interim UX/product leadership within your team.

  • EUX-led team

    Shayna leads while additional specialists add capacity where needed.

Work with me

Have a product problem you're trying to figure out?

Tell me what's happening. We can figure out whether Express UX can help.

Let's Talk